Secret Academy Episode - Sujan Patel

Sujan Patel dropped out of college to pursue a career in marketing, heading up the SEO department of Soon after, he decided to start his own marketing agency with his business partner called Single Grain, and grew it to over $3M in revenue in just a few short years. Achieving great success with his marketing venture, Sujan decided to sell Single Grain and move onto his next project geared more towards mentoring and helping others. He has made more money helping others grow their businesses using his marketing skills rather than when he was solely focused on generating the most revenue possible. Today, he continues helping businesses grow with Web Profits, a growth marketing agency focusing on the latest marketing strategies.

Lesson's in Today's Interview:
  • Why he decided to sell Single Grain
  • Why content marketing is such a great method to expand your reach
  • Using content as an anchor piece, then building your email list, and finally social media using keywords
  • Top three traffic sources for his sites
  • You can't buy time or leadership, so he likes to get into things early even though he doesn't understand it at first
  • Biggest mistake he sees businesses make in marketing
  • Before you even start writing content, think of 3-5 ways you can promote it first
  • Mentioning other people/companies to hopefully get them to share your content
  • The difference between long term and short term content, and why you need both
  • Setting up a simple funnel early on to see conversion rates
  • Push and pull marketing
  • 3 levers to figure out why you're not getting returns
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