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Secret Academy Episode - Owen Fuller

Owen Fuller never thought of himself as an entrepreneur growing up (and even to this day he doesn't necessarily identify himself as one). He planned to major in history and become an attorney, but life doesn't always go as planned. Owen found himself working at a wireless company in sales, but eventually moved into a marketing role after seeing the company take off at an exponential rate due to marketing strategies. Eventually in 2009, he opened his own marketing agency, Fit Marketing, focusing on in-bound marketing and became the 10th fastest growing company in Utah. His success lead to the birth of Qzzr, an interactive quiz tool you may have seen on social media. After securing $2 million in seed funding, his clients now include the likes of IBM, Yahoo, Sports Illustrated, Reddit, Yelp, and many more.

Lesson's in Today's Interview:
  • Importance of learning sales and self-education
  • Why Owen decided to step down from his agency to join Qzzr
  • What is interactive content and why its the future
  • The different types of quizzes and what works best
  • How to use quizzes to generate leads, traffic, and sales
  • Why he eventually sold Fit Marketing for a lower valuation
  • How Owen was able to get $2 million in seed funding for Qzzr
  • The 3 most important things to know about marketing
  • How he got Fortune 500 clients like Yahoo and IBM
Full Episode, Downloadable Podcast, and Other Episode Resources Available for Members Only:
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Charlie Hoehn
Author of Play It Away
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Bobby Genovese
Founder of BG Capital Group