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Secret Academy Episode - Erik Huberman
About:

Today it seems that you can’t find a person who isn’t on social media. Wether its Facebook, instagram, twitter, or snapchat we all have one and we use it every day. With such an expansion of the social media marketplace, people like Erik Huberman have been able to capitalize on that growth first hand. Seeing the decrease in need for follows and the increase for ads/content management, Hawke Media has been able to “swoop in” and help everyday businesses with the utilization of these everyday sites. Erik and Hawke Media were one of the first companies to partner with Snapchat for marketing purposes and have continued scaling every since. Now Erik uses his agency to help other businesses realize the potential revenue that can be found behind these famous social media advertisement channels without losing a ton of money due to misconceptions on conversions, follower count, etc. If you have a small business and you practice running ads on any social media channels, you need to hear what Erik Huberman has to say.

Lesson's in Today's Interview:
  • In the social media marketing game you must adapt or die.
  • No longer is it about follower count but rather engagement.
  • Follower-ship helps with credibility but not with the actual revenue side of the page.
  • Algorithm changes are uncontrollable variables to the user, so in order to continue the level of business you must adapt and so must your team.
  • If you want to help customers grow their social media into a revenue model the best way to see which platform works for them is to do tests on a small scale across multiple platforms: youtube, Facebook, instagram, etc.
  • Facebook Ads are currently a saturated marketplace but they convert on a higher level than any other platform.
  • Youtube Ads are more driven towards capturing the younger audiences: kids, teens, young adults.
  • Always have a strong call to action.
  • Authentic content mixed with an authentic product make the best marketing formula for success.
  • 98% of marketing agencies have no idea what they are doing, so be very choosey with who you go with.
  • Sometimes building your own marketing team is the best way to get the results you need, no one knows your needs better than you.
Full Episode, Downloadable Podcast, and Other Episode Resources Available for Members Only:
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Walter OBrien
CEO of Scorpion Computer Services
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Chip Baker
Founder of Cultivate Colorado

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