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Secret Academy Episode - Jason Metz

For the past decade, Jason has created award-winning campaigns for brands including Porsche, Procter & Gamble, Nokia, MillerCoors, Beam Global, A&E, IBM, 3M, Acura, Johnson & Johnson and Adidas. True to his entrepreneurial self, he has created six successful businesses, from publishing to fashion. Lately he invests his time in developing communications strategy for leading brands, based on his proprietary Social Ethnography™ process, which entails tracking behavioral patterns and motivational triggers trending among a brand’s target audiences, and then creating communications strategy rooted in that insight.

As the CEO of Brand Influencers, Jason provides a blueprint for influencer marketing success, demonstrating brands how to control social intelligence and behavioral targeting to monetize social media and optimize consumer engagement - online and offline.

Lesson's in Today's Interview:
  • What Brand Influencers is and how it grew to 8 figures of annual revenue.
  • How to wear multiple hats and still function at your best.
  • How he acquired clients like Porsche, Adidas, and more.
  • Three invaluable tips for marketing your new startup.
  • Why hiring other entrepreneurs may actually hurt your business.
  • The power of being a great salesman as a CEO.
  • Why cold calling no longer works.
  • How to sell to a client like ACURA to buy your service.
  • How following up landed him a $5 million a year account.
  • Do’s and Dont’s in today’s social media space.
Full Episode, Downloadable Podcast, and Other Episode Resources Available for Members Only:
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David Mammano
Founder of NextStepU
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Rob Dahm
Founder of Computer Works