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For the past decade, Jason has created award-winning campaigns for brands including Porsche, Procter & Gamble, Nokia, MillerCoors, Beam Global, A&E, IBM, 3M, Acura, Johnson & Johnson and Adidas. True to his entrepreneurial self, he has created six successful businesses, from publishing to fashion. Lately he invests his time in developing communications strategy for leading brands, based on his proprietary Social Ethnography™ process, which entails tracking behavioral patterns and motivational triggers trending among a brand’s target audiences, and then creating communications strategy rooted in that insight.
As the CEO of Brand Influencers, Jason provides a blueprint for influencer marketing success, demonstrating brands how to control social intelligence and behavioral targeting to monetize social media and optimize consumer engagement - online and offline.