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Secret Academy Episode - Ryan Stewart

Ryan Stewart is the Founder of WEBRIS – a digital marketing agency specializing in search engine optimization services. Previously, he was a digital marketing consultant helping clients like Accenture, Target and Best Buy grow online revenues. Ryan’s work is featured by Inc, SEJ, Moz, Ahrefs, CMI and many more. For over 10 years, Ryan has helped hundreds of companies utilize the internet to funnel more customers and sales. He specializes in omni-channel digital marketing strategy and building traffic through organic channels (Google, social and content) and offers services through WEBRIS and direct consulting.

Lesson's in Today's Interview:
  • Ryan’s struggles going from corporate America to full-time entrepreneur.
  • Why Ryan feels college degrees are counterproductive in most industries.
  • How Ryan decided to get into marketing and SEO.
  • How to get SEO done the RIGHT way for it to work properly.
  • What to do if you cannot afford to pay an SEO professional.
  • In order to scale your business, you need to learn marketing.
  • Why SEO is easier than social media marketing.
  • The 4 keys of SEO and how to master them.
  • What “Growth-Hacked PR” is.
  • The biggest mistakes people make with SEO and marketing.
  • SEO is an ongoing effort; Algorithms are constantly being updated.
  • People don’t care about your biz, they care about the value you can provide.
  • If you are doing things the right way, Google literally tells you what to do.
  • Running a business is really hard – if it were easy, we’d all be millionaires.
  • Three things that make a successful solopreneur.
  • “Entrepreneurs are the only people crazy enough to quit a 40hr/week job in order to work 80 hours.”
  • If you don’t know what your margins are, you will lose money.
  • Ryan’s views on the recent changes to the social algorithms.
  • Resources to become educated on internet marketing.
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