Sometimes a business idea can come to you by just thinking of a problem you face and then creating your own way to solve it. That is exactly what George Palmer did with SendOwl. After watching people online and those he knew personally struggle to sell their digital product or service, he decided to create his own marketplace platform called SendOwl. He built the platform with simplicity and the user in mind, making it extremely easy to use and pretty much a “one click” ordeal. The beauty of SendOwl is that it is just a huge facilitator for transactions, and that allows them to obtain income on a pretty passive basis. In a business space where competitors pop up left and right, the way that George and his team are able to thrive is from his constant desire to be the best at what he does and see his customers happy and fulfilled in their choice to work with SendOwl.