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While attending a wedding several years ago, Ian Bell struck up a conversation with another guest in the buffet line about the guest's cell phone. As it turns out, the guy worked at Office Max and had access to all the latest gadgets before the rest of the consumers. Ian expressed his desire to create a website dedicated to reviewing the latest technological gadgets, and another wedding guest named Dan overheard this and offered up his website building skills. After the wedding, Ian kept in touch with Dan, and they would eventually form DigitalTrends.com, a product review website with over 22 million unique visitors per month and generating over $20 million in gross revenue in 2015.