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Peter Rojas started off in technology journalism with a master’s degree in English. After he finished grad school, he worked in advertising for a little while before ending up at Red Herring magazine, first as Associate Editor then as a writer. He was co-founder and Editorial Director of Gizmodo, leaving to co-found Engadget and eventually sold both to AOL. He also founded the video game blog Joystiq. Along with Josh Deutsch of Downtown Records, Rojas launched the online record label RCRD LBL. In July 2008 Rojas left Engadget to start the consumer electronics social networking site GDGT. The site premiered in 2009 and was co-founded with Ryan Block, Rojas' successor as Engadget editor-in-chief. Rojas is currently the VP of Strategy for AOL and the Director of AOL Alpha.