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Secret Academy Episode - Richard Lorenzen
About:

Richard Lorenzen is the Founder and CEO of Fifth Avenue Brands, a Public Relations company in NYC that handles media coverage and speaking events for the world's biggest entrepreneurs and influencers. Some of his clients include other Secret Academy teachers like Grant Cardone and Timothy Sykes. While Richard is an experienced entrepreneur, his early beginnings started back when he launched his first company at the age of 15 in NYC. Richard is also the author of his latest book, Surge, which teaches aspiring entrepreneurs his life experience and what allowed him to build a multi-million dollar Public Relations company.

Lesson's in Today's Interview:
  • What Fifth Avenue does and how it helps brands and people with PR.
  • The difference between a bad and a good PR agency.
  • How to approach a PR agency and align your goals.
  • The right place to get the biggest amount of traffic.
  • Establishing long term goals when working with a PR firms.
  • How much it costs to be featured on a popular publication.
  • The right number of times you should promote yourself.
  • Knowing your target audience.
  • How to find out if the PR firm is a scam.
  • How to protect yourself from bad PR.
  • The 3 struggles Richard faces in the PR industry.
  • Dealing with clients and managing their expectations.
  • The best piece of advice for people looking for PR.
Full Episode, Downloadable Podcast, and Other Episode Resources Available for Members Only:
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