Matt Britton started a marketing agency named Mr Youth in 2002 when he was in his early 20's. He wanted to provide a service to help Fortune 500 companies use the internet to target the Millennial generation. It was the first marketing agency to understand Facebook and how to leverage it to grow the customer base. Eventually being renamed MRY, the company boasts an impressive clientele list including Proctor & Gamble, Visa, Microsoft, and Johnson & Johnson. Matt was able to grow his company from a one-man startup to a company with over 600 employees worldwide, and is known as an expert in social media and youth marketing.