Chris Stoikos is the archetypal “mover and shaker” with several entrepreneurial credits to his name. His true genius lies in the ability to creatively market and commercialize products, and build and maintain teams of experts to run businesses independently. Stoikos started off like any other consumer dealing with over-priced mediocre products that simply were not up to par with his needs. Having an unruly beard but not wanting to use beard oils with chemicals and preservatives allowed him to innovate the market by coming up with an affordable and higher quality product than anything he could find on the market. A subscription model combined with creative and “outside the box” advertising resulted in tremendous growth and success. Featured in multiple magazines, "Obsessed with making things work better, it's what makes him tick," according to Inc.