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Growing up as a nerd wasn't quite what Ben Greenfield had envisioned growing up and he quickly changed that by playing tennis with hopes of one day to become a pro. His dreams were shattered when he was demolished on a collegiate level but his passion for learning and teaching only grew stronger. By studying health and fitness at the University of Idaho and working with his own personal training clients, recognition came to follow and Ben was rewarded the NSCA 2008 Personal Trainer of the Year award. Ben took an unconventional approach to personal training and was able to quickly grow his business from 1 on 1 training to group sessions to full fledged gyms and utilized clever marketing tactics to grow his income exponentially to become one of the highest paid personal trainers in his area. As a triathlon athlete and alumni, Ben packaged together his first online digital product in a value packed triathlon training course that went on to sell over $50,000 in just 7 days. From that moment on, Ben knew he could make it on the internet and subsequently sold all his local gyms and personal training centers. Today, Ben stays busy as an author, business coach, personal trainer, triathlon athlete, and blogs at BenGreenfieldFitness.com where he has grown that into one of the top online resources for health and fitness. A combination of diversified products allows Ben to earn a nice six figure a month income while being able to travel the world and participate in fitness events.