After getting a taste of entrepreneurship in college when he learned how to leverage people to scale his lead generation business, John Maddox started to second guess his desire to continue his college education. Around this same time was when businesses were leaning towards new media for advertising such as radio ad placements. The problem was that most businesses did not either have a website or a website optimized to capitalize on radio referral traffic. This gave birth to a Ten Fast Feet, a consulting and marketing agency that grew over 1200% in 3 years, all without a single sales person on staff. Today John is the founder of Serious Startups, a new startup incubator from Tennessee that aims to redefine how startups are created. The twist is that Serious Startups takes an equity in the company it helps develop, market, and brand, with hopes for a larger VC acquisition or funding.