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Secret Academy Episode - Joe Pulizzi
About:

Joe Pulizzi is an Entrepreneur who started his company back in 2007 in the worst economic climate. After 6 years of being in business, he's only spent $39,000 on advertising this year, yet his company will make almost $4 million in revenue. Joe's got a great story about how he used content marketing as a business model to grow his company and provides great insight that can help other aspiring start-ups. He was also awarded: “Custom Media Innovator of the Year” by American Business Media, voted “Who’s Who in Media Business” by BtoB Magazine, named a Folio: 40, and recognized as the “Most Influential Content Strategist” by Lavacon.

Lesson's in Today's Interview:
  • How to sell more while marketing less.
  • How he started a small blog that today has 250 contributors.
  • What is EPIC Content Marketing.
  • How can content marketing slash your marketing budget.
  • What is influential content.
  • How to grow an influencer base.
  • 6 principles of content marketing.
  • 3 pit falls of content marketing.
  • How social marketing is misunderstood.
  • His one critical tip to any new start-up.
Full Episode, Downloadable Podcast, and Other Episode Resources Available for Members Only:
Previous Episode
Louis Spagnuolo
Founder of PrivateJet.com
Next Episode
Ian Ippolito
Founder of vWorker

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