You must be a Secret Academy
member to view this page.

Click Here To Join
Already a member? Click Here.
Secret Academy Episode - Joe Pulizzi

Joe Pulizzi is an Entrepreneur who started his company back in 2007 in the worst economic climate. After 6 years of being in business, he's only spent $39,000 on advertising this year, yet his company will make almost $4 million in revenue. Joe's got a great story about how he used content marketing as a business model to grow his company and provides great insight that can help other aspiring start-ups. He was also awarded: “Custom Media Innovator of the Year” by American Business Media, voted “Who’s Who in Media Business” by BtoB Magazine, named a Folio: 40, and recognized as the “Most Influential Content Strategist” by Lavacon.

Lesson's in Today's Interview:
  • How to sell more while marketing less.
  • How he started a small blog that today has 250 contributors.
  • What is EPIC Content Marketing.
  • How can content marketing slash your marketing budget.
  • What is influential content.
  • How to grow an influencer base.
  • 6 principles of content marketing.
  • 3 pit falls of content marketing.
  • How social marketing is misunderstood.
  • His one critical tip to any new start-up.
Full Episode, Downloadable Podcast, and Other Episode Resources Available for Members Only:
Previous Episode
Louis Spagnuolo
Founder of
Next Episode
Ian Ippolito
Founder of vWorker


Get PJ's Special 90 Day BootCamp, Secret academy, and even Exotic Car Hacks at the lowest price offered