Secret Academy Episode - Joe PulizziAbout:
Joe Pulizzi is an Entrepreneur who started his company back in 2007 in the worst economic climate. After 6 years of being in business, he's only spent $39,000 on advertising this year, yet his company will make almost $4 million in revenue. Joe's got a great story about how he used content marketing as a business model to grow his company and provides great insight that can help other aspiring start-ups. He was also awarded: “Custom Media Innovator of the Year” by American Business Media, voted “Who’s Who in Media Business” by BtoB Magazine, named a Folio: 40, and recognized as the “Most Influential Content Strategist” by Lavacon.
Lesson's in Today's Interview:
- How to sell more while marketing less.
- How he started a small blog that today has 250 contributors.
- What is EPIC Content Marketing.
- How can content marketing slash your marketing budget.
- What is influential content.
- How to grow an influencer base.
- 6 principles of content marketing.
- 3 pit falls of content marketing.
- How social marketing is misunderstood.
- His one critical tip to any new start-up.
Full Episode, Downloadable Podcast, and Other Episode Resources Available for Members Only:
