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Joe Pulizzi is an Entrepreneur who started his company back in 2007 in the worst economic climate. After 6 years of being in business, he's only spent $39,000 on advertising this year, yet his company will make almost $4 million in revenue. Joe's got a great story about how he used content marketing as a business model to grow his company and provides great insight that can help other aspiring start-ups. He was also awarded: “Custom Media Innovator of the Year” by American Business Media, voted “Who’s Who in Media Business” by BtoB Magazine, named a Folio: 40, and recognized as the “Most Influential Content Strategist” by Lavacon.