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Secret Academy Episode - Saija Mahon

Saija Mahon was born in Finland into a family of entrepreneurs. While working for a large media agency, she realized that she didn't want to be just one small part of a big company. She wanted to be her own boss and have the freedom to dream and implement her own ideas, so she resigned from her position and started Mahon Digital. What started as a one-woman show has now become three offices dedicated to support large and growing businesses with their digital marketing needs in the United Kingdom and abroad.

Lesson's in Today's Interview:
  • Moving from her native Finland to settle down in the United Kingdom
  • The transition from working for a large media agency to opening up her own business
  • How she was able to get her first clients
  • Focusing on one niche service in the beginning helped build her word of mouth clientele
  • Since she was just a small business, her pricing was more affordable compared to larger agencies
  • The first employee she hired was a former coworker who was an SEO expert
  • She was able to expand her services by hiring her first employee doing SEO
  • There are agencies that help match potential clients to media agencies but for a daily fee which many times isn't worth it
  • What she offers her employees as incentives to keep them at her company
  • Being a woman entrepreneur in UK
Full Episode, Downloadable Podcast, and Other Episode Resources Available for Members Only:
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Stephen Key
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