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Secret Academy Episode - Barry Doyle

There's a saying that goes “We buy things we don't need with money we don't have to impress people we don't like.” If this sounds familiar then this academy episode should change your mindset. Barry Doyle is your typical blue collar entrepreneur who had a passion for business and cars and decided to combine the two to form Exotic Clutch Technologies. After his clutch died shortly after purchasing his Lamborghini, Barry knew there was an opportunity to create a product that would increase the lifespan of your clutch while saving you money in the long run. All of this could not have happened if Barry had not lived within his means by saving money in order to have capital to launch his business when opportunity presented itself. Now Exotic Clutch Technologies is one of his many businesses that nets him over six figures. Not bad for a college dropout right?

Lesson's in Today's Interview:
  • How he got into the business without a background in mechanics
  • How his first 9-5 job allowed him to experiment with entrepreneurship on someone elses dime
  • Why living paycheck to paycheck can prevent you from starting your business
  • How he got his very first client for free
  • How to identify opportunities in other markets and then replicate them
  • Why forums are the best channel for marketing
  • Customer service is key and why you should treat your customer like friends
  • Why you should set goals daily, weekly, and yearly
  • Why passion is the key to success
  • How to deal with haters and negativity
  • Why he doesn't regret dropping out of school
Full Episode, Downloadable Podcast, and Other Episode Resources Available for Members Only:
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Tim Sykes
Founder of
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Damon Fryer
Founder of Daily Driven Exotics