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Secret Academy Episode - Gabe Zichermann

A resident of NYC, Gabe Zichermann is a board member of, advisor to a number of startups and facilitator for the Founder Institute in Manhattan. He is also on the chair of GSummit where top gamification experts across industries gather to share knowledge and insight about customer & employee engagement and loyalty. As an author, Gabe identified himself as an entrepreneur. His book, "Gamification by Design," analyzes the technical and architectural considerations for designing engagement using games concepts and his other book, "Game-Based Marketing," achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy.

Lesson's in Today's Interview:
  • Why fun is the future of business.
  • Creating interactive business models is the key to long-term success.
  • How to use engagement as a new measure for success.
  • What holds true in reality is not true in the virtual world.
  • How to apply game mechanics to simplify real life situation.
  • The future of loyalty programs.
  • What are effective loyalty programs.
  • Why personalizing is the only way to connect with clients.
  • How to enhance the human drive.
  • Why personalization is the new type of recognition people want.
  • The human connection matters.
  • How to understand your clients and what they want.
  • How to understand the logistics of the world we live in.
  • Why we are bad at deferring wants for needs.
  • How can line managers impact their employees.
Full Episode, Downloadable Podcast, and Other Episode Resources Available for Members Only:
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Shawn Nelson
Founder of Lovesac
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Chris Hurn
Founder of Mercantile Capital