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Secret Academy Episode - Verne Harnish

Often referred to as the “Growth Guy” as a columnist for several publications, Verne Harnish is an internationally renowned author, educator, and entrepreneur with an expertise in scaling businesses to reach higher levels of success. Currently residing in Barcelona, Spain; Verne began his journey back in the ’80’s at Wichita State University, where he founded a small group called ACE (Association of Collegiate Entrepreneurs), which later grew into an international organization with members such as Michael Dell, Steve Jobs, and Mark Cuban, to name a few. Being passionate about uniting and empowering young entrepreneurs, Verne recruited 22 other entrepreneurs and founded Young Entrepreneurs’ Organization (YEO) in 1987, now known as Entrepreneurs’ Organization, which is the largest entrepreneurs’ organization in the world today with more than 11,000 members globally. A true pioneer of entrepreneurial education, Verne launched and currently chairs the “Birthing of Giants” at MIT, Co-founded Gazelles Growth Institute and serves as CEO of Gazelles, Inc. - a strategic planning and "executive education" company, and additionally he has authored several books including Mastering the Rockefeller Habits, and Scaling Up: How a Few Companies Make It...and Why the Rest Don’t. When it comes to growing your business and learning the keys to more effective marketing, processes, and people - Verne Harnish is the industry expert on what differentiates companies who are failing vs. companies scaling.

Lesson's in Today's Interview:
  • Why 2015 is the year of “Scale-Ups”
  • What “scaling” really means
  • How he scaled ACE from a student chapter at Wichita University to Global in 36 months
  • How you can double your company every 36 months with 20% growth
  • 3 significant barriers that prevent entrepreneurs from being able to take their company from 1-10 employees or 10-100 employees
  • Why you should spend one hour a week focusing on the next 25 people you need to meet to scale your business up
  • The 4 P’s of Marketing
  • The importance of knowing who is your #2 and why it’s important to have one
  • The 3 keys to companies scaling vs companies failing
  • Why the new business model is customer funded
  • Why it’s important to have a word or two that you want to own in the minds of the market
  • The one trait and key factor that makes the difference between the most successful entrepreneurs
  • The 15 minute daily huddle
Full Episode, Downloadable Podcast, and Other Episode Resources Available for Members Only:
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Silvina Moschini
Co Founder of Transparent Business
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