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Secret Academy Episode - Henry Kaminski
About:

Henry Kaminski once worked in a hospital, surrounded by doctors all working to help diagnose a terrible disease most commonly found in infants from ages 0-1 years old. The work was tough but the wins were monumental and Henry enjoyed the good times. To better help the team he was on, Henry taught himself graphic design to make online and in person flyers and ads to also help spread awareness. Henry had built up a staggering book of clients due to his new found talent being spoken about through the community, but when tough times hit the hospital, Henry was forced to either be demoted or leave. So he took the plunge, left the hospital and pursued a self-employed career with his background knowledge of marketing, branding, and graphic design. Now almost a decade later, through lots of ups and downs, Henry is the Founder of Unique Designz and has been coined the title of: “The Brand Doctor” and now he is here to have a consultation with you.

Lesson's in Today's Interview:
  • How having a corporate background can help you be a better entrepreneur.
  • What is it like to market/fundraise for a medical issue.
  • Don’t be afraid to take on new skills to better improve yourself.
  • If you don’t have the money to hire someone to do the work for you, learn the job yourself and get it done.
  • How to work with over saturation in your market.
  • How to take the leap and become a self-employed person at the right time.
  • How to know if your marketing/design works with the product you are trying to sell.
  • How to ensure that your designs aren’t just appealing but also functional.
  • Branding is found first and foremost in your messaging.
  • Emotions is what needs to be evoked in your customers through your branding/design/messaging.
  • How to get people to pay for your branding expertise.
  • There are WRONG customers to take on, be sure to recognize them.
Full Episode, Downloadable Podcast, and Other Episode Resources Available for Members Only:
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Oliver Kenyon
CEO of Landing Page Guys
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Dave Lukas
Host of Misfit Entrepreneur

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