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Secret Academy Episode - Kevin Roberts

Kevin Roberts is an author, international business leader, business founder, and entrepreneur with over 22 years’ experience as CEO working with companies such as Gillette, Proctor & Gamble, and Pepsi-Cola. Kevin first got his foot in the door as a branding manager for Mary Quant, the iconic London fashion house, when he was only 17. Gaining experience and knowledge every step of the way, Kevin is now also an educator and shares his expertise by also conducting presentations to business audiences in over 60 countries.

Lesson's in Today's Interview:
  • How Kevin got involved with branding and marketing
  • Everything starts with a purpose
  • Why your work purpose and your life purpose need to be integrated
  • The difference between leadership and management
  • What qualities to demonstrate to secure a job
  • How an organization structure needs to be like an amoeba
  • Why standard advertising agencies are under serious threat
  • What’s missing from your brand to bring it to the next level
  • The role of marketing has changed to create a movement, not build a brand
  • How to create loyalty beyond reason
  • “The consumer is not a moron, she’s your wife”
  • All marketing is designed to do one thing, sell more stuff
  • The secrets to successful marketing in today’s society
  • The difference between transformational, informational, and disruptive creativity
  • What Amazon does to succeed
Full Episode, Downloadable Podcast, and Other Episode Resources Available for Members Only:
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Justin Wetherill
CEO of uBreakiFix
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Patrick Crowley
CEO & Founder of Chapul