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Secret Academy Episode - Lori Cheek

Former architecture student from University of Kentucky, Lori Cheek began her career with multiple project management roles in New York City focusing on architectural interiors, furniture and design for over a decade for companies such as Christian Dior, Vitra and Karkula.

In 2008 she came up with an idea that led her into the NYC World of Tech and forming relationships. She turned the online dating world upside down with her new venture, Cheek’d - a savvy online social route that draws on the age-old custom of networking with business cards.

Cheek’d designs personal cards with clever catch phrases and unique ID numbers which direct card receivers to an online profile to learn more about the card giver. It's like online dating, only backwards. Cheek'd has had customers from 46 states and 20 countries.

Lesson's in Today's Interview:
  • How to differentiate yourself in a very busy crowd.
  • How to transition from Corporate America to entrepreneurship.
  • The birth of Cheek'd, the first offline dating model.
  • Passion is the key to facing the unknown in business.
  • Why networking matters, even in an online model.
  • The innovation behind Cheek'd and it’s revenue model.
  • The human connection and its blend in business.
  • Three great lessons from venturing in the unknown.
  • How she learned more in 1 year working, than 6 years going to school.
  • How to find the right teammates and partners.
Full Episode, Downloadable Podcast, and Other Episode Resources Available for Members Only:
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