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Secret Academy Episode - John Temerian

Coming from a family of car-loving businessmen, one would think that John Temerian would want to follow in his father's and grandfather's footsteps and continue the tradition of being in the automotive business. However, he wanted to blaze his own path to success and tried his hand in the real estate realm. As a way to generate buzz for homes he was selling, he came up with the idea to create a fun car event that would hopefully attract owners of luxury and exotic vehicles. Thus, Palm Beach Supercar Weekend was born and with it was his ticket to the luxury and exotic car market that he tried so hard to avoid as a career. As they say, the apple doesn't fall far from the tree because in the end he wasn't able to ignore his love of cars. Soon thereafter, John partnered up with someone he had met through Palm Beach Supercar Weekend and filled a niche in the Miami area by creating Lou La Vie, a high-end luxury and exotic car rental brand.

Lesson's in Today's Interview:
  • How John's grandfather and father got into the automotive industry
  • How he amassed a wealth of contacts through Palm Beach Supercar Weekend
  • Using relationships to start a luxury and exotic car rental brand
  • Getting liability insurance, credit card processing, etc for his business
  • Customer service and building/keeping relationships is key to success
  • Aligning his business and brand with celebrities to boost marketing
  • How to buy cars for his business in the most economical way possible
  • Expanding individual rentals to memberships
  • Being an intake system for new wealth coming into the Miami area and leveraging that to break into the high-end exotic lifestyle market
  • Being able to identify personal weaknesses and finding employees who can fill those holes
  • Tips for someone wanting to get into the exotic car rental business
Full Episode, Downloadable Podcast, and Other Episode Resources Available for Members Only:
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Jesse Lakes
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Charlie Hoehn
Author of Play It Away