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Growing up, Michael Morgan's father told him to never ever work at a car dealership. Little did Michael know that he would end up working in car sales after his automotive transport business closed down. While not glamorous and often times cut throat, Michael quickly worked his way from car sales to general manager of a Ford dealership. By truly understanding the logistics of car sales from dealer to consumer, Michael was able to learn how the dealership business model operates, as well as the core revenue channels. When the 2007 credit bubble collapsed, a new consumer was created, one that was uneducated about their credit score and how it was derived. Michael figured that his understanding of credit could help consumers obtain the vehicle of their choice by simply correcting credit blemishes on their history. This gave birth to Credit Forget It, an 8 figure a year credit optimization company that specializes in credit repair and identity theft. By leveraging the automotive dealer network, Michael has helped over 100,000 consumers in improving their credit score, while helping them purchase the car of their dreams.