The wheel industry is a very crowded space with many new wheel manufacturers popping up left and right. What happens if you fail? Most would give up and pursue other venues. Jordan Swerdloff originally founded 360 Forged, a boutique high end wheel line. With unexpected positive response, the business grew faster than Jordan could manage and unfortunately he decided to leave that business in order to have the needs of his customers met and fulfilled by their new owners. Consider that a lesson learned since Jordan has since launched his second wheel line, ADV1 Wheels, which has had even more even greater success and continues to be one of the most respected and well known wheel manufacturers today.