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Secret Academy Episode - Joe Moore & Adam Olalde

Joe Moore, 29, is a car guy, entrepreneur and VP of Marketing at Xtreme Xperience. After graduating from Miami University (Ohio) with a degree in Management, Joe got his first ‘real job’ at a financial services company where he quickly realized that the corporate rat race was not for for him. Interested in the emergence and boom of social media and influencer marketing in early 2009, Joe began working at a leading word-of-mouth marketing agency where he set out to learn as much as he could about the industry while cutting his teeth developing strategies for brands like Nissan, Unilever, Subway, Dell, Moet Hennessy, and others. In 2012, Joe was approached by his long-time friend and XX founder, Adam Olalde, about the concept of Xtreme Xperience.

Adam Olalde, 28, is an entrepreneur and president of Xtreme Xperience. Born and raised in the suburbs of Chicago he attended and received his bachelor's in Businesses and Management from Miami University (Ohio). He currently lives in Chicago where Xtreme Xperience is also headquartered. Prior to founding Xtreme Xperience in 2012, Olalde worked as an account executive for both a Fortune 1000 company and small business. During this short tenure he secured major accounts with companies like The Cosmopolitan of Las Vegas, Starbucks and XSport Fitness. In 2011 he decided to try his hand at entrepreneurship and, with a partner, opened a local franchise of a Miami based luxury concierge service. In less than two years Olalde grew the Chicago location to service more than four states and diversified the luxury concierge service’s offerings to include driving experiences. In early 2012 he handed over the franchise and founded Xtreme Xperience. Aiming to provide his newfound passion for supercars to the nation he assembled a team whose goal was simple, provide the premier supercar experience and make it accessible to everyone in America.

Lesson's in Today's Interview:
  • How they grew Xtreme Xperience to $4Million+ in revenue in less than 14 months.
  • How they got a business idea by simply listening to their customers.
  • The costs and headaches associated with such a high-risk business.
  • How they risked everything in their bank account on one event, and why they would do it all over again if they had to.
  • Why not doing their homework cost them over $200,000.
  • How to manage investor relations.
  • Tips on how to balance investors with business management.
  • Why going for averages rather than home runs can actually help you win.
  • When to actually start paying yourself, instead of re-investing.
  • Why working with family can be a disaster.
Full Episode, Downloadable Podcast, and Other Episode Resources Available for Members Only:
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Co Founder of Pluralsight
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Jaime Tardy
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