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Secret Academy Episode - Cassey Ho

Cassey Ho is a certified fitness instructor, creator of POP Pilates, the designer of oGorgeous Bags, and a lover of all things healthy. She loves spending her time teaching people how to live to their best potential all over the world thanks to YouTube and her blog. She graduated with an honors degree in Biology from Whittier College in 2009 but decided not to pursue her parent’s predestined path for her in medicine. While in school, she started teaching Pilates as a sophomore at a small studio down the street from her campus. Right then and there, instructing became one of the most satisfying parts of her life and today draws in over 880,000 subscribers to her YouTube channel.

Lesson's in Today's Interview:
  • How to make a living from Youtube.
  • How she got started moving from offline to online.
  • The reality of how Youtube works.
  • The best way to create content for your subscribers.
  • How to grow a subscriber base to 880,000.
  • How to make your video content go viral.
  • The up-sell of relevant products .
  • How to monetize videos on Youtube.
  • Having the right expectations.
  • How to mix passion and business.
  • Her best tips for Entrepreneurs today.
Full Episode, Downloadable Podcast, and Other Episode Resources Available for Members Only:
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Dan Ko
Founder of Fruition Associates
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Arnold Sanchez
Founder of Archinomist