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Secret Academy Episode - Peter Keller
About:

Peter Keller had an incredible career in Corporate America where he was on the path towards CEO of the company he worked for. During this time he actively built FringeSport, a crossfit equipment company, in his offtime and did over $100,000 in revenue while working a day job. It was just the $25,000 mark that triggered Peter to take the leap of faith and leave his job to focus on FringeSport full time. He has since partnered with multiple gyms in opening 'brick and mortar' shops in addition to his online store. His second year of business did over $1 million, his third year (2013) did $3 million, and he is aiming to double that to $6 million in 2014.

Lesson's in Today's Interview:
  • How to find your niche in business as it relates to your passions
  • Identifying and predicting market trends for greater chance of success
  • When is it right to leave your job (in this case six figures and CEO title)
  • How to make the most out of ANY job opportunity
  • How to build a six figure business, while working a 9-5
  • Leveraging closely related business for mutually beneficial partnerships
  • Drop shipping vs product manufacturing and what's better
  • The three most important people to hire for your company
  • Why Shopify is Peter's preferred ecommerce platform
  • How to leverage social media, particularly Facebook, for sales
  • How to grow your team based on employee revenue growth
  • The differences between being a leader and a manager
  • Why surrounding yourself with like-minded individuals is key to success
Full Episode, Downloadable Podcast, and Other Episode Resources Available for Members Only:
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Chris Guthrie
Founder of Entrepreneur Boost
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Brenton Hayden
Founder of Renters Warehouse

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