Peter Keller had an incredible career in Corporate America where he was on the path towards CEO of the company he worked for. During this time he actively built FringeSport, a crossfit equipment company, in his offtime and did over $100,000 in revenue while working a day job. It was just the $25,000 mark that triggered Peter to take the leap of faith and leave his job to focus on FringeSport full time. He has since partnered with multiple gyms in opening 'brick and mortar' shops in addition to his online store. His second year of business did over $1 million, his third year (2013) did $3 million, and he is aiming to double that to $6 million in 2014.