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Drew Canole grew up in poverty with each parent working three jobs simultaneously just to make ends meet. The pains of his childhood drove him to master the craft of making as much money as possible. What started out as an ego-driven mentality towards making money slowly evolved into wanting to create a movement for healthy lifestyles. Drew documented his journey going from 20% body fat to just under 7% body fat and cultivated a community of followers and influencers that would lead to a wildly successful and lucrative business called Organifi; an organic, all natural, vegan, non GMO superfood blend.