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Secret Academy Episode - Kris Gethin
About:

Kris Gethin is the source of knowledge when it comes to anything for muscles. He is the CEO and founder of Kaged Muscle, the founder of DTP (Dramatic Transformation Principle), the owner/founder of Gethin Gyms and worldwide celebrity fitness trainer. With Kaged Muscle, Kris has changed the way we look at supplements by focusing on all-natural ingredients and flavors to raise the bar on the level of quality available to consumers. Kris utilized a unique approach for converting customers by focusing on providing information, raw content, and transparency rather than paid advertising and marketing strategies. Kris has proven that translating relatability, education and knowledge can result in consumer loyalty and continued growth.

Lesson's in Today's Interview:
  • How the supplement and fitness industry has changed over the last 10 years
  • Utilizing social media platforms vs. advertising marketing
  • Establishing multiple forms of vertical income
  • Build yourself up for the right reason and people will aspire to do the same
  • The importance of focusing on something that you love and not just to impress others
  • Finding your purpose promotes passion in your profession
  • The core principals to launching a successful company in the fitness/health industry
  • Understanding the difference between providing quality vs. quantity
  • Kris’s unique way of converting customer by NOT marketing sales pitches
  • Educate your target audience
  • Ensuring customer loyalty through transparency
  • Utilizing ambassadors vs. paid marketing
  • Collaborating with other industry professionals
  • If you claim to be something – you need to look like it and have the credentials to back it
  • Advice for young entrepreneurs
Full Episode, Downloadable Podcast, and Other Episode Resources Available for Members Only:
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Wade Eyerly
Founder of Surf Air
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Eran Eyal
CEO & Founder of Springleap

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