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Jesse Itzler is an entrepreneur, author, endurance athlete and former rapper. Straight out of college, Itzler signed his first record deal with a small independent record label. He knew he didn’t want to be an employee and work for other people which set him on the course of entrepreneurship. Among some of his entrepreneurial successes, Itzler co-founded Alphabet City Sports Records, co-founded Marquis Jet (one of the largest private jet card companies in the world), he created the 100 Mile Group (a brand incubator and accelerator), and is an owner of the NBA’s Atlanta Hawks.