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Secret Academy Episode - Steve Olsher
About:

New York Time’s best-selling author, chairman and founder of Liquor.com, creator and founder of The Reinvention Workshop and the host of Reinvention Radio are just some of Steve Olsher’s many titles. As a serial entrepreneur for over 25 years, Steve coaches entrepreneurs and teaches how to gain visibility online and off. Steve’s lessons are from direct experience as he has fought through both massive failures and tremendous successes alike. Steve built up a hugely successful internet business, only to walk away from it after 9 years. He continued on to establish a $50M real estate development company which ultimately plummeted with the 2008 market crash. Today, Steve has since reclaimed Liquor.com and is building it towards a 9-figure business. Steve shares from his hard-learned experiences to help you discover your WHAT and realize ultimate achievement in business and life – as published in his NY Time’s best-selling book, “What Is Your WHAT?”

Lesson's in Today's Interview:
  • Adapting technology around your business model
  • Why most online-only businesses ultimately fail
  • The importance of utilizing both an online and offline presence
  • Why Steve wrote “What’s Is Your What?”
  • 3 Core principals to discovering your talent
  • The definition of a “Birther”
  • Why Steve walked away from his 9-year Liquor.com business
  • Liquor.com: How it has changed and Steve’s plan for scaling growth
  • How to analyze your strengths: attributes, beliefs, and perspective
  • What risk tolerance has to do with being an entrepreneur
  • You don’t have to be in a situation you don’t want to be in
  • How not to be afraid of failure
Full Episode, Downloadable Podcast, and Other Episode Resources Available for Members Only:
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Garrett Gunderson
Founder of Wealth Factory
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Justin Wetherill
CEO of uBreakiFix

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