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Secret Academy Episode - Sally Hogshead

Among many of her titles and accomplishments, Sally Hogshead is a New York Times bestselling author of How the World Sees You and FASCINATE: How to Make Your Brand Impossible to Resist. She is a member of the Speaker Hall of Fame®, the global speaking industry’s highest award for professional excellence. Sally is also the creator of the Fascination Personality test: the world’s first personality assessment that measures what makes someone fascinating. Unlike the Myers-Briggs type indicator or the StrengthsFinder™ test, this assessment is about how the world sees you – rather than how you see the world.


Most personality assessments tell you how you see the world. Only one measures how the world sees you.

Here is your private code to find out how the world sees you:

----> 1. Go to
----> 2. For the access code, enter SECRET

Lesson's in Today's Interview:
  • How Sally got to where she is today
  • What is Fascination Personality Test?
  • Why people are so disconnected from the reality
  • The role of social media in our generation
  • What high-performing entrepreneurs do differently
  • How our attention spans change with age and society
  • 90% of introductions fail to lead to a real conversation/relationship
  • How to add value to a conversation
  • The biggest mistakes businesses make when trying to establish branding
  • Branding necessities for small vs. big companies
  • Sally’s experience with launching Mini-Cooper in the USA
  • More ads vs. being more memorable
  • Making yourself or brand a force to be impossible to resist
  • The word “Fascination” - Different types of fascination
  • Assessment of your brand
  • How to measure branding success in an ad
  • Creating a successful brand
Full Episode, Downloadable Podcast, and Other Episode Resources Available for Members Only:
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Tony Horton
Creator of P90X
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Wade Eyerly
Founder of Surf Air