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By publishing the book “The Inevitable”, Kevin Kelly helps everyone who seeks guidance on where their business, industry, or life is heading – what to invent, where to work, in what to invest, how to better reach customers. He provides an optimistic road map for the future, showing how the coming changes in our lives – from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture – can be understood as the result of a few long-term, accelerating forces. Kevin supports the idea that everything is going towards tech industry and no matter where you work, the tech side of the business cannot be avoided. Kevin was a part of the founding team that launched Wired magazine in 1993. During his tenure, Wired won the prestigious National Magazine Award for General Excellence twice.