Secret Academy Episode - Alun Hill
About:

When Alun Hill first discovered Udemy, an online platform for learning, he thought this might be an easy way to make some extra money on the side doing something he liked to do. He was already an accomplished travel journalist, business strategist, and TV/radio broadcaster and the thought of putting in work one time (per course) to make money continuously down the road appealed to him. He started out taping courses in the corner of his living room, and the first 20 months of being on Udemy yielded only $3,000 of income total. In January of 2014; however, he decided to take it more seriously and found ways to dramatically increase his viewership and students. Now, he has over 103,000 students making $1,000 a day using a third party platform to sell his knowledge.

Lesson's in Today's Interview:
  • Adding an edge to attract clients
  • Creating a sense of urgency to attract students
  • Having student discussions allows him to redo videos if necessary to clarify information
  • Why encouraging discussions on courses leads to making more money
  • Using Udemy's targeted marketing to his advantage
  • How charging $19 for a course outsells $10 per course
  • No marketing required to sell courses
  • What are the criteria to keep in mind when choosing a headline for a course
  • Making a course that has helped other people improve their own courses
  • Finding the benefit to a course is key to success
  • What should an instructor include in the course description to maximize student interest
  • How long descriptions will outsell short descriptions contrary to Udemy's suggestion
  • What should potential Udemy instructors know before creating their own courses
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OJ Whatley
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