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Secret Academy Episode - OJ Whatley

As a 25-year-old financial consultant working for Merrill Lynch, OJ Whatley was used to working with clients who had more money than he could ever dream of. He was always a lover of watches, and oftentimes he had clients who wanted to give him high end luxury watches as gifts. In 2000, he decided to take his passion for watches to the next level by creating WatchUWant, an online marketplace to buy and sell pre-owned luxury watches. OJ started out selling watches exclusively on eBay, until 2006 when eBay for an unknown reason decided to terminate his account along with 47 live auctions. It was then that he realized the importance of diversification in his business, and worked to build a watch empire that now brings in $20 million revenue annually.

Lesson's in Today's Interview:
  • Turning a passion into a profitable business
  • OJ's mantra for his business that has catapulted him to the success he has today
  • Using authentic testimonials to grow his client base
  • How to anticipate your clients' needs and make them feel valued
  • Creating a value-based business versus a price-based business
  • The importance of diversification in your business
  • Leveraging accessibility as one of the pillars of his business
  • How to differentiate your business from competitors
  • Being able to create a quality experience to entice quality clients
Full Episode, Downloadable Podcast, and Other Episode Resources Available for Members Only:
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Dave Grutman
Founder of Miami Marketing Group
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Alun Hill
Entrepreneur & Udemy Instructor