As a 25-year-old financial consultant working for Merrill Lynch, OJ Whatley was used to working with clients who had more money than he could ever dream of. He was always a lover of watches, and oftentimes he had clients who wanted to give him high end luxury watches as gifts. In 2000, he decided to take his passion for watches to the next level by creating WatchUWant, an online marketplace to buy and sell pre-owned luxury watches. OJ started out selling watches exclusively on eBay, until 2006 when eBay for an unknown reason decided to terminate his account along with 47 live auctions. It was then that he realized the importance of diversification in his business, and worked to build a watch empire that now brings in $20 million revenue annually.