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Secret Academy Episode - Hap Klopp
About:

Hap Klopp founded one of the world's largest clothing brands - The North Face. He took his love of the outdoors and turned it into a globally recognized business. Hap realized he didn't want any part of working for a large corporation after his interview with Proctor & Gamble, so he launched himself into entrepreneurship. Hap knew what would set his business apart from others - quality. Raising the bar on product quality and establishing a "lifetime warranty" set The North Face apart from the industry and showed consumers that they stood behind everything they claimed to be. By the time Hap stepped down, The North Face was a globally recognized clothing brand that was a $200 million dollar company with more than 1500 employees.

Lesson's in Today's Interview:
  • How does a clothing company grow to such success?
  • Why a successful brand is like coral.
  • How to establish consistency.
  • The downfall of having a lifetime warranty on your product.
  • How to be disruptive to your industry.
  • What a "triple bottom line business" is.
  • The importance of making quality a part of your brand.
  • How to grow and manage a team of over a thousand employees.
  • How to use the power of storytelling.
  • How to build your brand into a globally recognized one.
  • How to overcome the challenges that life throws at you.
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Chris Voss
Founder & CEO of Black Swan Group Ltd