You must be a Secret Academy
member to view this page.

Click Here To Join
Already a member? Click Here.
Secret Academy Episode - Michael Luscher

Michael Luscher has two decades of sports marketing, licensing, sponsorship and media sales experience at the NFL, Major League Baseball and most recently, leading a sports technology start-up to profitability. He is a third-generation "garmento" whose founding and leadership of POINT 3 has been featured in Forbes, Entrepreneur, Men’s Fitness and The Atlanta Journal-Constitution. Luscher took a problem, discovered a solution and began his journey into creating a performance apparel brand – POINT 3 Basketball. Like many entrepreneurs, trial and error led him to innovate the industry with DRYV Technologies.

Lesson's in Today's Interview:
  • Business ideas don’t have to be complicated
  • How to take a simple problem and create a solution to innovate am industry
  • What is DRYV moisture control technology
  • Even if you don’t come from an “entrepreneurial family”, you can still be successful
  • How to patent a product
  • Pros and cons of wholesale distribution for a small company
  • How focusing on branding led him to think outside the box
  • Different ways of marketing using ambassadors and sponsorships
  • Redirection of consumer strategy
  • How turning their team and wholesale channel into branding allowed them to grow exponentially
  • There is no reward without risk
  • Passion allows greater risk tolerance and the ability to persevere through difficult times
Full Episode, Downloadable Podcast, and Other Episode Resources Available for Members Only:
Previous Episode
Michael Epstein
Founder of eDimensional
Next Episode
Chris Stoikos
CEO of Dollar Beard Club


Get PJ's Special 90 Day BootCamp, Secret academy, and even Exotic Car Hacks at the lowest price offered