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Secret Academy Episode - Michael Luscher

Michael Luscher has two decades of sports marketing, licensing, sponsorship and media sales experience at the NFL, Major League Baseball and most recently, leading a sports technology start-up to profitability. He is a third-generation "garmento" whose founding and leadership of POINT 3 has been featured in Forbes, Entrepreneur, Men’s Fitness and The Atlanta Journal-Constitution. Luscher took a problem, discovered a solution and began his journey into creating a performance apparel brand – POINT 3 Basketball. Like many entrepreneurs, trial and error led him to innovate the industry with DRYV Technologies.

Lesson's in Today's Interview:
  • Business ideas don’t have to be complicated
  • How to take a simple problem and create a solution to innovate am industry
  • What is DRYV moisture control technology
  • Even if you don’t come from an “entrepreneurial family”, you can still be successful
  • How to patent a product
  • Pros and cons of wholesale distribution for a small company
  • How focusing on branding led him to think outside the box
  • Different ways of marketing using ambassadors and sponsorships
  • Redirection of consumer strategy
  • How turning their team and wholesale channel into branding allowed them to grow exponentially
  • There is no reward without risk
  • Passion allows greater risk tolerance and the ability to persevere through difficult times
Full Episode, Downloadable Podcast, and Other Episode Resources Available for Members Only:
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Michael Epstein
Founder of eDimensional
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Chris Stoikos
CEO of Dollar Beard Club