Michael Luscher has two decades of sports marketing, licensing, sponsorship and media sales experience at the NFL, Major League Baseball and most recently, leading a sports technology start-up to profitability. He is a third-generation "garmento" whose founding and leadership of POINT 3 has been featured in Forbes, Entrepreneur, Men’s Fitness and The Atlanta Journal-Constitution. Luscher took a problem, discovered a solution and began his journey into creating a performance apparel brand – POINT 3 Basketball. Like many entrepreneurs, trial and error led him to innovate the industry with DRYV Technologies.
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