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Secret Academy Episode - James Marks
About:

James Marks is the founder of screen printing maverick VGKids, whose clients include big names such as Coca-Cola, Mercedes Benz, IBM, Converse, and Nike. James was fed up by inefficiencies of shipment fulfillment companies. He took those problems, developed solutions for them, and built a very successful company off it – Whiplash was born. Pinpointing all the inconsistencies and faults of other fulfillment centers, James and his team created their own solutions and technology to provide the same support, personalization, and reliability that they themselves had been unable to find previously. James and his team have scaled Whiplash into a 7-figure company.

Lesson's in Today's Interview:
  • Pinpointing problems within an industry and providing solutions
  • Utilizing consumer complaints of similar companies
  • How to scale a business with so many moving departments
  • How to switch from monthly client invoicing to prepayment methods
  • Targeting inefficiencies that scale with the company
  • Creating a sustainable billing system
  • Most fears and obstacles are self-inflicted
  • What it means to be an entrepreneur
  • Building your team and staffing your company properly
  • Validating the business idea
  • Deciding on fair pricing for services and products
  • The importance of utilizing information from your customer inquiries
  • Sharing similar values as your customers
  • Delegating responsibilities to the right individual based on their strengths
  • Successful hiring and firing practices
  • It takes a long time to become great at something
  • Planning an exit strategy
Full Episode, Downloadable Podcast, and Other Episode Resources Available for Members Only:
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Paul Berberian
CEO of Sphero
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Tony Horton
Creator of P90X

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