Steven Ng was an undergraduate student at UCLA when he first discovered Kickstarter. This seemed like the perfect outlet for his creative side, so he dove headfirst into coming up with a product that he wanted to make. At that time Kickstarter was still relatively new, so there were a lot fewer campaigns that existed, which meant fewer competitors for similar products. Steven launched a minimalistic wallet called the Dash Wallet, and was able to reach his goal within one week. Realizing there was a demand for newer versions of his wallet and other mens fashion items, he launched Elliot Havok, a mens fashion accessories company that provides quality craftsmanship at wholesale prices.