Secret Academy Episode - Paul BerberianAbout:
Paul Berberian is the CEO of Sphero, a robotic and digital technology company that has changed the way humans connect their digital and physical lives and changed the way the world thinks about play. Paul has a background in the US Air Force Academy, 18 years of experience from founding and running seven high-tech companies, and a major driving-force behind Sphero’s success and continued growth.
Lesson's in Today's Interview:
- Why the plastic badge business is a bad idea
- Research companies and how they built their success around a product
- Picking a business idea doesn’t turn you into a billionaire immediately
- Create an innovation within an industry
- How Paul got his lava lamp idea
- How to validate your idea is worth it
- What to do if your product needs lots of upfront capital
- Why to utilize investors instead of your own money
- The cheapest marketing strategies
- Establishing brand identity
- High-end retailers vs. low-end
- Success is from moments of being lucky and being prepared
- Take risks while you have very little to lose
- Without risk, there is no need for others to offer support
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