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Michael Dermer left a promising law career with a prestigious New York law firm to fix the healthcare system by starting IncentOne – the first company to provide financial rewards for healthy behavior. Michael sold IncentOne and his company was credited with creating the health rewards industry. What resulted was not only a business success, but perhaps more importantly the discovery of a unique method on how to thrive under the pressure, chaos, and burden of being the entrepreneur. The Lonely Entrepreneur was born.