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Before he was designing custom jewelry for celebrities, professional athletes and some of the world’s most elite list clientele, Jason Arasheben was broke and sinking in credit card debt as a sophomore at UCLA Law School. Faced with an immediate need to make money fast, he took a chance and spent his last $400 on wholesale silver trinkets from the LA Design District and began to sell them to girls around campus. By the time he was a senior, Jason’s trinket business had spread to six other college campuses and grown to employ multiple other college students working beneath him. With an exceptional ability to “connect the dots” faster than most, Jason realized that he was already making more money than most Harvard Law School grads and living in LA gave him access to very high net-worth people. A true entrepreneur at heart, he decided to forgo a career in law and take a life-changing risk to jump full force into the jewelry design business. Sneaking into every event and party he could just to get his foot in the door, Jason built strong relationships with everyone he met; from the valets to bodyguards, he was savvy enough to recognize the value of leveraging his connections in order to better position himself in the right settings to end up in front of the right people. When he finally landed former New York Knicks player Anthony Mason as his first client for a $40K custom bracelet without having any merchandise, design and nothing more than a good sales pitch and networking ability, Jason’s business took off and he spent the next twelve years working hard to scale his college venture into a worldwide jewelry empire. With four retail outlets and over 70 employees, Jason’s business is now raking in over $20 million a year. With a reputation for building strong relationships and designing some of the most unique custom jewelry on the market, he’s better known today as Jason of Beverly Hills, and has become one of the most sought after and successful jewelers in the industry.