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Helen Roe earned her degree in business studies and was able to land a job at Coca-Cola right out of college. She then spent 15 years working in the corporate world for companies such as Nivea and Colgate Palmolive working on million dollar campaigns and traveling all over Europe. After having two children, she decided that the corporate world was not for her and wanted to start her own business. Using her many years of experience and observation, she was able to carve out a niche for herself in the realm of marketing towards women. Today, Helen is a business coach helping other entrepreneurs learn skills in marketing, sales, and business development. She is also a writer for Huffington Post and other leading Australian publications on how to market towards women.