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Holding true to the principles and social responsibility that were ingrained in him while growing up in rural Idaho, 30-year Dan Price of Seattle-based Gravity Payments is a CEO who epitomizes the meaning of purpose-driven entrepreneurship. Taking a $970,000 dollar pay cut to help afford raising the minimum wage to $70K at his credit card processing company is just one of many ways Dan has built his business based upon transparency, integrity, and an ability to serve others. Intent on setting a new standard for the way business is done and real value is created, Dan and Gravity have been making national headlines for earning the Entrepreneur of the Year Award recently and sparking a discussion around income inequality, igniting a shift in the business community that’s driven by a competitive necessity to do good.