Secret Academy Episode - Jake Kassan & Kramer LaPlante
About:

Jake Kassan & Kramer LaPlante were college roommates who both had an intense passion for entrepreneurship; Kramer loved the challenges and rewards that came with starting and owning his own business while Jake was inspired by his father and other entrepreneurs like himself. After realizing that a college education was not for them, they both dropped out and started their journey into entrepreneurship together. Kramer had experience with crowdfunding as he had a previous business selling wallets, and Jake was experienced in the marketing aspect of business. They decided to combine their experiences and start a business selling high quality, yet affordable watches called MVMT Watches for young people. Utilizing Indiegogo as a crowdfunding platform, they were able to raise $300,000 in just 50 days. Within their first year, they were a million dollar business, and today they are selling watches all over the world.

Lesson's in Today's Interview:
  • The main differences between the two most popular crowdfunding platforms: Kickstarter and Indiegogo
  • How they were able to raise over $200,000 using Indiegogo rather than Kickstarter which was a much larger platform at the time
  • Tips for raising the most money possible through Indiegogo
  • Why consumers like kickstarter companies
  • Using their Indiegogo stats as free marketing
  • Steps to take to minimize the consumer wait time for a product in the beginning of the business
  • Marketing agencies vs social media marketing
  • Using social media giveaways to boost sales
  • The key factor to finding a good manufacturer
  • How to make a partnership work between two young entrepreneurs
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