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As an A&R executive for X Records, Khristian Michael has garnered a lot of attention in the entertainment industry because of his keen eye for new trends, his savvy for promoting concerts, and his business sense in serving as a consultant to promoters and artists alike. With a passion for music, style, and always maintaining a distinguished and polished look, endeavoring to launch his own brand was Khristian Michaels natural next step. In June of 2009 his desire for establishing a designer eyewear company became a reality. Today, Forever K eyewear is sold by NYS collection in various mall outlets across the globe and even has a solid partnership with Shaquille O'neil. Very rarely have we seen such growth in such a saturated industry.