Kelly Lundberg was born in Scotland and decided in her early 20's that she wanted to travel the world. She moved to Dubai and became an air stewardess for Emirates Airlines to fulfill that dream while making a living at the same time. A self-proclaimed people-person, she frequently chatted with passengers about their travel plans and over time noticed a gap in the market of advising people where to go, what to see, where to shop, how to dress, etc. A lightbulb went off in Kelly's head, she took out a loan to start her own personal styling agency, and StyleMeDevine was born. What started out as one-on-one personal styling sessions and experiences for men and women wanting to feel fantastic in their clothes turned into corporate branding and teaching other personal stylists how to open their own businesses.