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Secret Academy Episode - Erlend Bakke

How do you make money while you sleep? Norwegian entrepreneur, Erlend Bakke, who is better known as “Mr. Outsource,” fills us in on how he has learned to build companies that earn him cash while he sleeps by tapping into the global talent pool and outsourcing as much of his business as possible. For example, he owns a photography business in Norway, despite the fact that he’s not a photographer and is barely even there. Currently, Erlend owns the following three companies: Mr. Outsource, YouSpin, and 3SixtyFactory. A serial entrepreneur, speaker, and #1 international bestselling author of “Never Work Again”, Erlend trains entrepreneurs in how to start, run, and own freedom businesses by automating and outsourcing tasks to avoid the trap of becoming a business prisoner.

Lesson's in Today's Interview:
  • When and why he realized that outsourcing was the way to go
  • How he overcame his fear of outsourcing tasks and learned to delegate
  • Why the mechanics of your business can be outsourced but the entrepreneurial type of tasks can't
  • What are the best countries for outsourcing specific things
  • How to overcome language barriers when outsourcing
  • What to look for when recruiting people via sites like Odesk, Elance, etc.
  • The "3 Most Important Questions" exercise
  • Why it’s important to develop a relationship beyond just business with those you're working with
  • How to protect your idea when you send work overseas
  • The 3 things you need to know when thinking about starting to outsource
Full Episode, Downloadable Podcast, and Other Episode Resources Available for Members Only:
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