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Engineer. Innovator. Mentor. Founder. These are just four words that only begin to describe the man who needs no introduction. Jeff Hoffman, the successful entrepreneur and globally know motivational speaker, has proven himself in the world of business ten times over. By focusing on buyer driven commerce, Jeff is able to understand the mind of the buyer and help tailor his services to fit just what they want. Jeff has been a part of over 8 start-ups both public and private, co-founded Priceline and Colorjar, and even took his knowledge to every corner of the globe to help inspire and motivate entrepreneurs with ideas expanding from agriculture to the latest technologic innovation. With an act for inspiring and a mind hard-wired for success at all costs, Jeff has become a leader like no other.