There are many talented photographers in the world and while they all have a unique gift for photography, very few have the drive and understanding of the business behind the art. Nino not only is one of today’s best glamour photographers but he also has been able to change the typical way photographers monetize their business. His ability to go from photographer to trainer while continuing to follow his passion has made him a great example of how photographers can learn to monetize their passion. Nino shares his tips on turning your hobby into a business but more importantly shares his best practices on growing as a photographer.
Secret Entourage Academy
Secret Academy Episode – Todd Zuccone
Todd Zuccone is not a stranger in the Porsche world. As a matter of fact, he might be one of the most popular guy that is associated with making Porsches go very fast. Since 1997 Todd has been building Evolution Motorsport (EVOMS) and tuning some of today’s finest 911’s but the road to stardom and success wasn’t easy at all. He share with us the struggles, successes and how he has been able to continue to remain an authority in the tuning world despite harsh competition. He shares his failures as well as the difficult survival times and his adaptability to some of today’s difficult to master technologies.
Secret Academy Episode – Sean Malarkey
Born into a military family that relocated quite often, Sean Malarkey finally settled in Ohio where for ten years he worked in the real estate industry. He originally started as a mortgage broker with two partners on his side and five years later moved into real estate investing. Having more than 100 rentals to care for, business was getting very busy as one of his responsibilities was to handle the marketing side of things. So he started learning everything about internet marketing, and became absolutely fascinated with the results that were possible; the more he watched, the more he learned, and the better he became at list-building and email marketing. It was then when he decided to create a complete course on how businesses of all types could use Twitter to market themselves more effectively to a gigantic, responsive audience and the birth of Twixplode came. Since then, he walked away from the real estate business and never looked back.
Sean focuses in helping individuals market themselves online and how to use social media, specially Twitter, to build brands and bring a large list of followers to business. He also conducts strategy sessions with clients and shows case studies on how powerful Twitter and social media are to maximize the generation of leads, sales, clients, press, and traffic to their websites.
Secret Academy Episode – Spencer Haws
Spencer grew up in sunny Mesa, Arizona. A couple of years after he graduated from from BYU studying Business Management in 2005, he started dabbling around with creating websites. After a few years he finally figured out how search engine optimization worked. He also discovered that he could rank his websites in Google much easier for low competition keywords than high competition and this gave birth to Niche Pursuits. He owns over 200 niche websites primarily monetized by Google Adsense and his main focus is building a niche website empire. As a result of building so many websites, he also decided to create a better keyword research tool in 2011. That tool is called Long Tail Pro, and has also become a big part of his business.
Secret Academy Episode – Dan Ko
Despite having some of today’s best formal education, Dan Ko knew inside himself that he was a true entrepreneur, even back in his early BMX days. While Dan’s background was in the realm of sports, his passion and ability to turn hobbies into businesses is remarkable. He founded and sold a company that produced parts for bikes only to move to his next hobby of cars and replicate the process. While bikes and cars are a passion, his real interests are within a new type of consulting business he is going to tell us all about called Fruition Associates. He is also sharing a bit more about his addiction for the Audi R8.
Secret Academy Episode – Cassey Ho
Cassey Ho is a certified fitness instructor, creator of POP Pilates, the designer of oGorgeous Bags, and a lover of all things healthy. She loves spending her time teaching people how to live to their best potential all over the world thanks to YouTube and her blog. She graduated with an honors degree in Biology from Whittier College in 2009 but decided not to pursue her parent’s predestined path for her in medicine. While in school, she started teaching Pilates as a sophomore at a small studio down the street from her campus. Right then and there, instructing became one of the most satisfying parts of her life and today draws in over 880,000 subscribers to her YouTube channel.
Secret Academy Episode – Arnold Sanchez
Arnold Sanchez is the co-founder of Archinomist.com, an incubator in Orlando, FL geared to ensure more start-ups look at FL as their headquarters. Arnold made his debut in entrepreneurship by selling a staffing company he created two years after its launch for $32 Million dollars, while he started with $0. His revenues exceeded $2 Million a month at time of acquisition and he shares a lot of insight on entrepreneurship, the staffing industry, his experience growing a business, and understanding the depth of having a great exit strategy.